Economist Article on Online Advertising During This Recession

There’s a lot of banter back and forth, with lots of viewpoints as to what this recession means to the online advertising economy. Here’s an article from the Economist (a very reputable source) that discusses online advertising in the face of this recession.

One comment in the article says, “…As for the online segment, recent history is cause for pessimism. Between 2000 and 2002, during the dotcom recession, online ad spending in America fell by 27%…”, however, as a user comment rightfully points out – this was a period when dot.com companies with bogus business models, were going out of business left and right. Today’s Internet economy is much more “rational” than “exuberant”. What do you think?