Apple Finally Offers Subscription Model 02/15/2011
Apple offering a subscription model (recurring revenue) for apps is a huge opportunity for publishers and it should greatly increase the arms... Read More
Why didn’t traditional publishers dominate the web?
Here’s a really great article that articulates the innovator’s dilemma which is also outlined (and frequently cited by me) the concept Don... Read More
80% of Internet Users Seek Online Health Information – iHealthBeat
Report by Pew Internet Project and California HealthCare Foundation cites health is the 3rd most common online activity. Most popular: searching on... Read More
Get beyond measuring click-thru rates (CTR)
: TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference; Low Click-Through Rates Lead to... Read More
Will advertising exchanges kill ad networks?
Since the advent of “Ad Exchanges”, industry speculators have been predicting, as the article does below, that ad exchanges would eliminate the... Read More
MediaPost Publications Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype 01/19/2011
Here are a few conflicting reports that raise some questions about online. The first indicates a decline in demand for digital services... Read More
Old Media Decides Digital Still Needs ‘Chief’
Advertising Age reports on higher demand a traditional media companies for a “chief digital officer”. While this role was once in decline,... Read More
HCP Ad Spending on the Rise
MM&M reports that expenditures for advertising to healthcare professionals rose during the first half of 2010. One notable stat is that the... Read More
IAB Standard Ad Unit Sizes. Guidelines Update-20091029.pdf application/pdf Object
Here is the guideline of the Internet Advertising Bureau (IAB) for standard ad unit sizes for use on the web. IAB-Ad-Unit-Guidelines-Update-20091029.pdf application/pdf... Read More
The Great App Bubble | Fast Company
Are we living in an App Bubble? Aaron Shapiro seems to think so and presents a compelling story in Fast Company, including... Read More