Get beyond measuring click-thru rates (CTR)
: TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference; Low Click-Through Rates Lead to... Read More
Will advertising exchanges kill ad networks?
Since the advent of “Ad Exchanges”, industry speculators have been predicting, as the article does below, that ad exchanges would eliminate the... Read More
MediaPost Publications Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype 01/19/2011
Here are a few conflicting reports that raise some questions about online. The first indicates a decline in demand for digital services... Read More
IAB Standard Ad Unit Sizes. Guidelines Update-20091029.pdf application/pdf Object
Here is the guideline of the Internet Advertising Bureau (IAB) for standard ad unit sizes for use on the web. IAB-Ad-Unit-Guidelines-Update-20091029.pdf application/pdf... Read More
The Great App Bubble | Fast Company
Are we living in an App Bubble? Aaron Shapiro seems to think so and presents a compelling story in Fast Company, including... Read More
Dead internet ideas: Advertising and editorial separation
Here is a topic that medical publishers, editors and advertising sales people know all too well. The separation of advertising and editorial. ... Read More
NBC rebrands its sites as a “network”
Publishers often grapple with the question of if/when to take online ad sales inside. NBC is doing it now with 60 Million... Read More
Age old debate: Owner/Operated or PurePlay?
Should Ad Networks go on an acquisition spree and start buying content web-sites. Many have, more probably will. Is the conflict of... Read More
The AdSense Revenue Share
Google is entering the age of transparency and has “disclosed” it’s revenue share with publishers. They have self-reported that their revenue share... Read More
Advertisers Target Too Narrow An Audience
Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will... Read More