Is Elsevier’s Business Model Toast?
Is Elsevier’s business model toast? There is a small but growing academic revolt underway it centered on the methods by which scientific... Read More
R.J. Lewis’ Presentation at the January 2012 AMM Meeting
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and... Read More
Remedy Health Media Acquires HealthCentral
The healthcare publisher deal space continues to heat up with Remedy Health Media acquiring HealthCentral. Cunnion in Schroeder out. Remedy Health Media... Read More
WebMD Exploring Sales Process as Lipitor goes off patent
Maybe it’s Lipitor’s pending loss of patent protection and the drought in pharmaceutical pipelines, or more likely perhaps is the announcement of... Read More
eMarketer Webinar: Buying Display Ad Inventory – The eMarketer Blog
Nice presentation by eMarketer’s Daniel Caridi on buying online display advertising through the various channels that are available today. eMarketer Webinar: Buying... Read More
Online Ad Spend Up, Facebook Soars 22% 06/29/2011
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online... Read More
Global Ad Consensus Grows Gloomier, Online Remains The Sweet Spot 08/22/2011
New report downgrading the global ad market spend and showing biggest downgrades in countries who’s sovereign debt and financial woes have shaken... Read More
P&G sees value in user-generated content 08/08/2011
P&G ties up a sponsorship with BlogHer network featuring 10 P&G brands. Not every advertisers is fearful of UGC and community… some... Read More
Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users 07/25/2011
Study reveals what we already know and see everyday, but it helps to be reminded again from time to time… MediaPost Publications... Read More
Specialists Aim to Simplify the Online-Ad Landscape – WSJ.com
Navigating the complex web of online advertising services, technologies and providers is getting more complex, not less complex….increasing the importance of partnering... Read More