Google’s Parisian Love Superbowl Ad
Google, the company who’s avoided commercial advertising and build its brand largely through word-of-mouth (even thought selling advertising is where Google makes... Read More
Will Real-Time Bidding Redefine Media Buying?
My comment on the article says it all… Adotas » Real-Time Will Redefine Media-Buying Efficiency.
Ad Network Adoption on the Increase
Reports of the death of ad networks are greatly exaggerated… See this recent study of media planners and buyers citing wider use... Read More
Is Google Changing Language Itself?
I’ve been thinking a lot lately about the impact that search engines are having on writing. Almost every web publisher I know... Read More
Mobile To Outpace Desktop Web By 2013
I’ve seen a lot of projections on the explosive growth of mobile including one’s like below: MediaPost Publications Gartner: Mobile To Outpace... Read More
What is everyone Tweeting about?
Is Twitter a Mental Vacuum?. Good article on the relevance and importance of the (sometimes gibberish) that is taking place on Twitter. ... Read More
Are Apps the Next Publishing Platform (and Revenue Stream)?
Apps Are the Next Publishing Platform :: MinOnline. Good article discussing results of a Quattro Wireless Publisher survey on use of Apps. ... Read More
Advertising: Planning Your Next Move in Ad Land – Advertising Age – News
Nice article of the Advertising Market across many major industries by Ad Age. Summarizes 2009 (where we stand) and looks into 2010... Read More
Strong finish to 2009 in the Advertising Market
According to the WSJ, 2009 Q4 activity pleased to the upside in the advertising market with pent-up demand finally being set loose. ... Read More
Pharma sought safe havens for DTC in ’09 – Medical Marketing and Media
Pharma sought safe havens for DTC in ’09 – Medical Marketing and Media. MM&M coverage of latest TNS data on DTC spending. ... Read More