Drug Companies Deserve More Respect
Bob Ehrlich, Chairman of DTC Perspectives, Inc., writes “Critics should think twice about lamenting how obscene drug company profits have been. If... Read More
Google’s Predictions for 2015
Google’s Seven Predictions for 2015 at IAB’s 2010 Mixx Conference: 1.) 50% of video ads bought on a cost-per-view basis 2.) 50%... Read More
2012 Ad Forecast by Segment
ZenithOptimedia is revising up its forecast for 2010 global ad spend, from +3.5 percent to +4.8 percent. Its 2011 forecast is up,... Read More
2010 Online Ads Spend Up 12.1% to $25.6B
latest forecast from Magna Global should drive the point home: when 2010 is over, web ad dollars will hit $25.6 billion up... Read More
Mary Meeker of Morgan Stanely on Mobile & Internet Trends for 2010
Great presentation outlining the significance that mobile will play in the US, and has played in other countries. Internet Trends 2010 by... Read More
HCP Ad Spending on the Rise
MM&M reports that expenditures for advertising to healthcare professionals rose during the first half of 2010. One notable stat is that the... Read More
WSJ investigates Nielsen screen-scraping and Pharma
Nielsen complied with a cease and desist order from Patients Like Me after being ID’ed as screen scrapers of PLM user posts.... Read More
IAB Standard Ad Unit Sizes. Guidelines Update-20091029.pdf application/pdf Object
Here is the guideline of the Internet Advertising Bureau (IAB) for standard ad unit sizes for use on the web. IAB-Ad-Unit-Guidelines-Update-20091029.pdf application/pdf... Read More
Viral succes is often backed by ad spending
Data shows that the correlations between money and popularity is true. “Without a budget, the chances of a video going viral are... Read More
The Great App Bubble | Fast Company
Are we living in an App Bubble? Aaron Shapiro seems to think so and presents a compelling story in Fast Company, including... Read More