HCP Ad Spending on the Rise
MM&M reports that expenditures for advertising to healthcare professionals rose during the first half of 2010. One notable stat is that the... Read More
WSJ investigates Nielsen screen-scraping and Pharma
Nielsen complied with a cease and desist order from Patients Like Me after being ID’ed as screen scrapers of PLM user posts.... Read More
IAB Standard Ad Unit Sizes. Guidelines Update-20091029.pdf application/pdf Object
Here is the guideline of the Internet Advertising Bureau (IAB) for standard ad unit sizes for use on the web. IAB-Ad-Unit-Guidelines-Update-20091029.pdf application/pdf... Read More
Viral succes is often backed by ad spending
Data shows that the correlations between money and popularity is true. “Without a budget, the chances of a video going viral are... Read More
The Great App Bubble | Fast Company
Are we living in an App Bubble? Aaron Shapiro seems to think so and presents a compelling story in Fast Company, including... Read More
Borrell: Online Ad Spend To Gain 17.5% In 2011
The future looks bright. According to Borrell Associates, Online ad spending is thriving and poised to accelerate further in 2011. Targeted display... Read More
Dead internet ideas: Advertising and editorial separation
Here is a topic that medical publishers, editors and advertising sales people know all too well. The separation of advertising and editorial. ... Read More
Risky Inventory on Ad Exchanges
Ad Exchanges hold a lot of promise in theory. Transparent inventory purchases, visibility into bid/ask prices for inventory in real time, real-time... Read More
Social networks for doctors? Yes.
Manhattan Research reported that 60% of US physicians are either actively using social media networks or are interested in doing so, and... Read More
NBC rebrands its sites as a “network”
Publishers often grapple with the question of if/when to take online ad sales inside. NBC is doing it now with 60 Million... Read More