Average Online Ad Performance
We are frequency asked about “average” ad performance, as measured by click-thru rates, engagement rates, time viewed, etc… and while it seems... Read More
NAI Wants More Disclosure About Targeted Health Ads 02/18/2011
Online privacy in healthcare is a sensitive subject. The privacy debate heats up again with the NAI requesting disclosure by publishers of... Read More
Apple Finally Offers Subscription Model 02/15/2011
Apple offering a subscription model (recurring revenue) for apps is a huge opportunity for publishers and it should greatly increase the arms... Read More
Why didn’t traditional publishers dominate the web?
Here’s a really great article that articulates the innovator’s dilemma which is also outlined (and frequently cited by me) the concept Don... Read More
Study Reports Obstacles to Increasing Digital Advertising Spend
Digital and interactive is not the No. 1 priority for companies when it comes to advertising. That position still belongs to TV,... Read More
Use of Mobile for Health Info
Yahoo! and Nielsen Company reported 2010 usage of Mobile on health-related activity in the U.S.
80% of Internet Users Seek Online Health Information – iHealthBeat
Report by Pew Internet Project and California HealthCare Foundation cites health is the 3rd most common online activity. Most popular: searching on... Read More
Trust Barometer 2011
Trust Barometer 2011. Pharma improving in the ranks for “Trusted” industries among consumers. Still nothing to write home about, but off the... Read More
Get beyond measuring click-thru rates (CTR)
: TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference; Low Click-Through Rates Lead to... Read More
U.S. Supreme Court to Hear Case That Could Hurt Pharma Marketing
The states of Vermont, Maine, and New Hampshire are passing laws to make it harder to generate physician prescribing data for purposes... Read More