US Online Ad Spending Share by Industry
Pharma’s online ad spending still lags far behind many other industries and isn’t expected to grow much over the next several years.
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent. I would be curious to hear from Interpublic clients if this was... Read More
What Physicians Want from Pharma
According to Manhattan Research’s ePharma Physician(R) v10.0, these are the top 3 service features physicians would like on a website from a... Read More
Internet “Do not track” efforts could dash health data collection – Medical Marketing and Media
John Camp cited as warning pharma in particular to “watch out” for the pending “do not track” legislation that may be coming... Read More
Time Management
We’re all busy professionals, and it’s healthy to be reminded from time to time of the wonderful matrix found in Steven Covey’s... Read More
Google Gives Users Site Control 03/11/2011
This is a big win for premium publishers. Let’s filter out the spammy content…. MediaPost Publications Google Gives Users Site Control 03/11/2011.
Do Demand Side Platforms reduce premium CPMs
Here’s an interesting viewpoint….
Looking for FDA Online Guidance, is waiting for Godot
The long awaited “FDA guidance on Social Media” may require waiting even longer… the guidance, due out by the end of 2010,... Read More
80% Of Web Users Want to Connect with Docs Online
A survey fielded in January by Decipher Research for Intuit Health, polled 1,000 American adults online. Among the findings: — Nearly 20%... Read More
Physicians Navigation of the Web… how do they get to where they go?
According to Comscore, Physicians are most likely to reach “health-related content” through Natural Search and Direct Navigation, as opposed to through paid... Read More