Looking Back on RJs 2011 Predictions
A year ago, the January 2011 edition of PM360 Magazine included RJ’s thoughts on what the new year would bring. Now, in... Read More
Email Marketing Performance in Pharma
eMarketer has published the latest information on email marketing performance in the pharmaceutical industry.
New EHS Partner HealthyWomen.org Teams Up with Woman’s Day on Important Health Survey
Our new publisher partner, HealthyWomen.org, has teamed up with Woman’s Day to find out how women take control of their health. They want... Read More
Remedy Health Media Acquires HealthCentral
The healthcare publisher deal space continues to heat up with Remedy Health Media acquiring HealthCentral. Cunnion in Schroeder out. Remedy Health Media... Read More
WebMD Exploring Sales Process as Lipitor goes off patent
Maybe it’s Lipitor’s pending loss of patent protection and the drought in pharmaceutical pipelines, or more likely perhaps is the announcement of... Read More
Mom + Baby + Mobile Make 3
Michael Fogarty, Senior Vice President and Global Publisher of BabyCenter, told eMarketer “It’s very clear that moms are using mobile in different... Read More
Social Media is a Top Health Privacy/Security Concern
eMarketer reports that PricewaterhouseCoopers found that social media is among the top 3 privacy/security concerns in the healthcare industry. This is one... Read More
Older Online Video Viewers More Responsive to Ads
In a study reported by eMarketer, researchers found a fairly robust response rate to online video ads. Overall, the study reported that... Read More