More on Physician Use of Smartphones and Tablets
Data from the Wolters Kluwer Health “2013 Physician Outlook Survey” further reinforces the popularity of smartphones and tablets in physician practices. Healthcare... Read More
EHS August 2013 comScore Update
The EHS Physician/HCP Network: More than 88 premier digital properties The leading healthcare professional societies, associations, and media companies in the pharmaceutical/healthcare... Read More
eMarketer Predicts Continued Increases in Digital Ad Spends in Years to Come
eMarketer has upwardly adjusted its total media spend forecast from its June 2013 prediction primarily as result of new expectations for spending... Read More
NPs and PAs are Big Targeting Opportunity
Questions: Who knows what NPs and PAs are doing online? Which publishers offer access to these audiences of growing importance? Who offers... Read More
Pharma Needs Viewable Ads
As Pharma marketing budgets are more scrutinized each day, the importance of viewable ads increases exponentially. Pharma, like any industry, must minimize... Read More
Pharma Marketing Budgets 2013
This year’s marketing budgets in the U.S. Healthcare Market are for the most part weathering the slow economy storm. No more than... Read More
EHS July 2013 comScore update
The EHS Physician/HCP Network: More than 88 premier digital properties The leading healthcare professional societies, associations, and media companies in the pharmaceutical/healthcare... Read More
Are You Mobile-Ready?
Publishers delivering information to healthcare professional audiences need to make their content accessible on mobile phones and tablets yesterday. Handheld digital devices... Read More
The Big Shift
“The era of Big Pharma is gone,” says Kate Cronin, global managing director at Ogilvy CommonHealth PR, in discussing the Marketers Trends... Read More
EHS June 2013 comScore Update
The EHS Physician/HCP Network: More than 88 premier digital properties The leading healthcare professional societies, associations, and media companies in the pharmaceutical/healthcare... Read More