Media shift from print to online
The trend continues… In a Linked In/Harris Interactive Poll of 1,015 top executives at ad agencies and their corporate clients from June... Read More
73% Of Physicians say Pharma ePromotion is Equal or Superior to Traditional Face-To-Face
According to a recent study by SDI, with a summary published in MM&M communication with physician’s and their preferences on how and... Read More
Box Units Are High Performing Ad Unit
While this has been known for some time from a performance standpoint, here’s a study (not sure of the depth or details,... Read More
Branded Pharma Websites Are Most Effective Form of Online Marketing
Who says branding is dead… Pharma’s ROI for online efforts is highest in getting a patient to a branded pharma web-site. Adherence... Read More
I Love Technology
Publishers, if you are struggling with keeping up with your 3rd party advertiser data, and still manually logging into dozens of disparate... Read More
Measure Twice, Cut Your Budget Only Once
The old carpenter’s saying “measure twice, cut once” is timeless for it’s simplicity and accuracy (no pun intended). But what if you... Read More
Delivering ROI To Pharma Online
Comscore & Evoloution Road presented a compelling ROI study whereby using a test and control, they were able to measure a 5X... Read More
Responsible Advertising
A recent Online Spin article, “The Primary Problem With Online Display Is Audience Value” by Cory Treffiletti got me thinking about “responsibility”.... Read More