Winning Online is About Serving Your Audience
Good article about online media sales focusing on specific audience characteristics and movement in off-line sales, not about impressions and clicks. Online... Read More
U.S. 2009 Ad Spend Down 9%
Nielsen shows overall ad spending for 2009 down 9%. Internet was relatively flat with a 0.1% gain and pharmaceutical advertising inched up... Read More
Importance of Being on Page One SERP’s
iCrossing just released a study analyzing natural search results for non-branded keywords and found that more than 95% of all site traffic... Read More
How Display Advertising Improves Performance of Search
Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your... Read More
Pharma participation in Twittersphere
Interesting presentation analysis about which pharma are gathering the most Twitter followers and are the most active in posting tweets. Kudos WhyDotPharma... Read More
IAB Taking the Lead on Educating Consumers about Online Ad Targeting Methods & Privacy Opt-outs
Kudos to the IAB for taking the lead on educating consumers on online advertising targeting practices and corralling the industry into self-regulation... Read More
Physician Use of the Internet
Physicians continue to embrace online medical journals and handheld devices and continue to spend increasing amounts of their time online for professional... Read More
Online Advertising Spend Down in 1st Half of 2009
The great recession has impacted all industries and advertising is no exception. Even the spectacular growth of online advertising has hit a... Read More
Integrated ad units may impact branding more than ad size
A new Dynamic Logic study indicates that brand impact from online advertising may be less depending on ad size and more dependent... Read More