Barclay’s Projects for Advertising Decline at 10%
In another projection, this one by Barclays, the advertising market projected decline appears to be falling at a faster pace than anticipated.... Read More
Pharma’s Self-Imposed DTC Guidelines Get Stronger
In likely response to backlash over campaigns such as Pfizer’s Lipitor ads featuring Robert Jarvik, industry has released expanded self-imposed PhRMA DTC... Read More
Yet Another Forecast For 2009
Here’s another data source. General prognosis: Online continues to rise, albeit at a slower pace, at the expense of traditional media. This... Read More
Online Advertising 2008: Q3 Just Not Itself
The normal Q3 push that has been so prominent in online for the past many years, has not had the same robust... Read More
Online Advertising for Q3 2008 Hits $5.9 Billion
Yes, that’s right. In the midst of an economic down-turn and credit crunch, online advertising posted is 2nd highest quarterly revenues ever.... Read More
Is Economic Turndown Impacting the Pharmaceutical Industry?
Opinions vary. Many say pharmaceuticals are a necessity, so they are generally considered recession proof. But people can and do even scrimp... Read More
Ad Spending Outlook 2008-2009 (Original Posting 10/7/08)
The forecasts and pundits vary, but most indicators and estimates are showing a serious slowdown in advertising spending. This Zenith forecast (WSJ... Read More
Experts Uncertain As To 2009 Online Media Outlook
The debate continues, with various experts commentary on the 2009 online advertising and media outlook. EHS’s current position is that positive growth... Read More
Pharma Ad Spending Down as New Drugs Focus on Smaller Patient Groups
Generally speaking, the reduction in pharma advertising reported by TNS is bad news. The primary reason is a reduction in new drug... Read More
40% Decline in Online Advertising, cmon…
I just don’t see it. There are some doomsdayers pontificating that online ad spending could decline by 40% next year. I just... Read More