Five Tips to Help Healthcare Marketers Reach Target Audiences
In 2013, targeting is all the rage in pharma marketing. More and more pharma companies are reserving their funds for use with vendors that... Read More
Book Review: The Pumpkin Plan by Mike Michalowicz
Mike Michalowicz, author of the The Toilet Paper Entrepreneur does it again with The Pumpkin Plan. The Pumpkin Plan is an easy,... Read More
Book Review: Leadership by Choice by Eric Papp
Eric Papp does a very nice job in this easy read business book. I completed it on flight out and back to... Read More
The power of the question “Why”. It inspires, it sells, it leads…
Simon Sinek delivers a powerful and refreshing talk on the power of the questions “why” and the power and appeal of having... Read More
UP CLOSE with R.J. in Feb PM360 Magazine
Words of wisdom from R.J. Lewis: “We believe that the digital media buy should be part of the broader strategy. So the sooner [pharma... Read More
O’Dwyer’s Special Healthcare Issue Available Now
Take a look at what’s happening in the pharmaceutical/healthcare industry from a public relations point-of-view. This issue discusses topics including social media,... Read More
Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users 07/25/2011
Study reveals what we already know and see everyday, but it helps to be reminded again from time to time… MediaPost Publications... Read More
You Get What You Pay For
“You get what you pay for” is the take-away message of this article published by ClickZ in its Marketing News & Expert... Read More
Interview with R.J. Lewis
Hope you enjoy this interview conducted by CEOintroNet.com, a social networking tool for CEO’s. This interview provides a peek into our unique... Read More
Pharma shouldn’t look at mobile as an ‘add-on’
John Vieira, senior director, marketing operations and strategic services, at Daiichi Sankyo advises pharma marketers: “Although strategy and insight must always remain... Read More