“Marketing Ecosystem”
I’m not sure I agree with the way the tactics are matched to the target audiences, but in generally, this is an... Read More
Publicis Acquires Rosetta, Now a Bigger Digital Powerhouse
Publicis, having already rolled up early entrant digital agency brands such as Digitas and Razorfish, now continues on the buying spree and... Read More
Digital and Traditional Agencies Battle to measure ROI
New digital channels are not gaining traction in part because clients are still struggling to measure ROI (and agencies that support them... Read More
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent. I would be curious to hear from Interpublic clients if this was... Read More
Study Reports Obstacles to Increasing Digital Advertising Spend
Digital and interactive is not the No. 1 priority for companies when it comes to advertising. That position still belongs to TV,... Read More
2012 Ad Forecast by Segment
ZenithOptimedia is revising up its forecast for 2010 global ad spend, from +3.5 percent to +4.8 percent. Its 2011 forecast is up,... Read More
HCP Ad Spending on the Rise
MM&M reports that expenditures for advertising to healthcare professionals rose during the first half of 2010. One notable stat is that the... Read More
Journal Ad Review: Down But Not Out
Since 2007 medical/surgical journals have begun seeing print advertising sales decline. In 2007, these publications saw a 4% reverse in revenue trends... Read More
U.S. 2009 Ad Spend Down 9%
Nielsen shows overall ad spending for 2009 down 9%. Internet was relatively flat with a 0.1% gain and pharmaceutical advertising inched up... Read More
Traditional vs. Digital Agencies, Which Will Survive?
eMarketer writes up an interesting assessment of marketer’s perceptions of using a traditional (strategic full service) agency vs. a digital only shop. ... Read More