Ways to get more than you pay for
These are some ways to turn one ad impression into more in order to get more value for your investment. Some of... Read More
DTC Internet ad spending up 31% in 2009
According to Nielsen, Pharma DTC spending on Internet ads, has doubled over the last five years. Online Pharma DTC hit $117.4... Read More
Winning Online is About Serving Your Audience
Good article about online media sales focusing on specific audience characteristics and movement in off-line sales, not about impressions and clicks. Online... Read More
U.S. 2009 Ad Spend Down 9%
Nielsen shows overall ad spending for 2009 down 9%. Internet was relatively flat with a 0.1% gain and pharmaceutical advertising inched up... Read More
Health/Medical among most popular iPhone Apps
39% of iPhone/iTouch user turn to Apps for Health Inquires according to a new study by Greystripe. Of those, 36% to search for... Read More
When I grow up I want to work in advertising…
Cute… don’t be offended, it’s all in good fun. Firemen and Astronauts, eat your heart out.
Forces Out To Destroy Interactive Advertising
Randall Rothenberg, President of the IAB claims regulatory and special interest forces are out to destroy many aspects of Interactive advertising, especially... Read More
Google Insights for Search
Interesting tool from Google to better understand search query trends by volume, category, seasonality, geographic distribution, etc… Google Insights for Search.
Traditional vs. Digital Agencies, Which Will Survive?
eMarketer writes up an interesting assessment of marketer’s perceptions of using a traditional (strategic full service) agency vs. a digital only shop. ... Read More
Future of Branded Sites Unclear
The IAB leadership conference is buzzing with thoughts that “publishers brands” might be going the way of the dinosaur. Ad Networks (bulk... Read More