Quantifying Pharma’s Online Promotional Shift
Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across... Read More
Campaign Attribution: Who gets credit online for ROI?
Mediapost’s Stephen DiMarco wrote a very good article articulating three key points when considering who gets “credit” for online conversions and ROI. ... Read More
Four Search Engines Marketers Should Know About
You’ve heard of search engine optimization on sites like Google, Bing, and now even Twitter; the question is, what’s next? Marketers in... Read More
4 SEO Things To Consider When Creating Content
When you’re considering your content development strategy for Search Engine Optimization (SEO), and how much effort to put into creating high-quality content,... Read More
Promoted Tweets… Really?
I was at the Ad Age Digital Conference in NYC last week when Twitter COO Dick Costolo did the “big reveal” and... Read More
CLEAR Guidelines on Identifying Behaviorally Targeted Advertising
MediaPost Publications Are We CLEAR? Looking Through ‘Transparency’ 04/16/2010. Well, it’s a start…. This is likely to be a long and arduous... Read More
What Kind of E-mail Marketer Are You?
There are all kinds of e-mail marketers. You probably know some yourself. While this list is by no means scientific, here are... Read More
Journal Ad Review: Down But Not Out
Since 2007 medical/surgical journals have begun seeing print advertising sales decline. In 2007, these publications saw a 4% reverse in revenue trends... Read More
Google Ad Innovations: where ads are going next – Inside AdWords
Google Ad Innovations: where ads are going next – Inside AdWords. This is a new page by Google to keep the marketing... Read More
Making Inbound Links a Priority
The right inbound links are a key factor in Search Engine Optimization. Here are some easy steps for taking 30 minutes a... Read More