Facebook to target by email and phone numbers
In a bold move that will undoubtedly stir up the privacy advocates, facebook will allow customer list-matching of email addresses & phone... Read More
Publicis merges Razorfish and Healthware
Consolidation even within the conglomerates pushes Publicis’ Razorfish Health together with Healthware to form Razorfish | Healthware. This is great for pharma... Read More
Mobile and Video ad spend increasing
eMarketer reports that this year, newer ad formats such as mobile and video appear to be more relevant than ever and are... Read More
The power of the question “Why”. It inspires, it sells, it leads…
Simon Sinek delivers a powerful and refreshing talk on the power of the questions “why” and the power and appeal of having... Read More
Mobile Healthcare on the rise
Data shows that the popularity of mobile healthcare is growing rapidly, as the charts below demonstrate. Involved in digital planning or integration?... Read More
RJ Discusses in eMarketer: Pharma Marketers Move Toward Mobile
Pharma Marketers Move toward Mobile AN eMARKETER INTERVIEW WITH: R.J. Lewis CEO, e-Healthcare Solutions June 06, 2011 R.J. Lewis formed e-Healthcare Solutions... Read More
Increase click through rates through mobile targeting
The power of digital advertising is just getting stronger. With so many iOS users (iPhone, iTouch and iPad), audience targeting is strengthening... Read More
R.J. Lewis’ Presentation at the January 2012 AMM Meeting
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and... Read More
Looking Back on RJs 2011 Predictions
A year ago, the January 2011 edition of PM360 Magazine included RJ’s thoughts on what the new year would bring. Now, in... Read More