Pharma’s Self-Imposed DTC Guidelines Get Stronger
In likely response to backlash over campaigns such as Pfizer’s Lipitor ads featuring Robert Jarvik, industry has released expanded self-imposed PhRMA DTC... Read More
Economist Article on Online Advertising During This Recession
There’s a lot of banter back and forth, with lots of viewpoints as to what this recession means to the online advertising... Read More
Online Advertising 2008: Q3 Just Not Itself
The normal Q3 push that has been so prominent in online for the past many years, has not had the same robust... Read More
Web 2.0 and UGC in Search
Explain this dichotomy: Pharma often explicitly states “No advertising on user-generated content (UCG) pages” However, search is 41% of the marketing spend.... Read More
Online Advertising for Q3 2008 Hits $5.9 Billion
Yes, that’s right. In the midst of an economic down-turn and credit crunch, online advertising posted is 2nd highest quarterly revenues ever.... Read More
Ad Spending Outlook 2008-2009 (Original Posting 10/7/08)
The forecasts and pundits vary, but most indicators and estimates are showing a serious slowdown in advertising spending. This Zenith forecast (WSJ... Read More
40% Decline in Online Advertising, cmon…
I just don’t see it. There are some doomsdayers pontificating that online ad spending could decline by 40% next year. I just... Read More
Online Advertising Growth During This Recession
While the online advertising growth rate is expected to slow, the category (unlike many others) is continuing to grow in a positive... Read More
Another Advertising Report by TNS
Another Advertising Report by TNS – Summary: Ad Industry hurting, online growth impacted as well as far as slower growth, but online... Read More
Online Display Advertising Down
The weak economic climate has forced a number of market research firms to lower their forecasts for online advertising for both 2008... Read More