Quantifying Pharma’s Online Promotional Shift
Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across... Read More
Campaign Attribution: Who gets credit online for ROI?
Mediapost’s Stephen DiMarco wrote a very good article articulating three key points when considering who gets “credit” for online conversions and ROI. ... Read More
Promoted Tweets… Really?
I was at the Ad Age Digital Conference in NYC last week when Twitter COO Dick Costolo did the “big reveal” and... Read More
CLEAR Guidelines on Identifying Behaviorally Targeted Advertising
MediaPost Publications Are We CLEAR? Looking Through ‘Transparency’ 04/16/2010. Well, it’s a start…. This is likely to be a long and arduous... Read More
Google Ad Innovations: where ads are going next – Inside AdWords
Google Ad Innovations: where ads are going next – Inside AdWords. This is a new page by Google to keep the marketing... Read More
DTC Internet ad spending up 31% in 2009
According to Nielsen, Pharma DTC spending on Internet ads, has doubled over the last five years. Online Pharma DTC hit $117.4... Read More
U.S. 2009 Ad Spend Down 9%
Nielsen shows overall ad spending for 2009 down 9%. Internet was relatively flat with a 0.1% gain and pharmaceutical advertising inched up... Read More
Forces Out To Destroy Interactive Advertising
Randall Rothenberg, President of the IAB claims regulatory and special interest forces are out to destroy many aspects of Interactive advertising, especially... Read More
Traditional vs. Digital Agencies, Which Will Survive?
eMarketer writes up an interesting assessment of marketer’s perceptions of using a traditional (strategic full service) agency vs. a digital only shop. ... Read More
Importance of Being on Page One SERP’s
iCrossing just released a study analyzing natural search results for non-branded keywords and found that more than 95% of all site traffic... Read More