R.J. Lewis’ Presentation at the January 2012 AMM Meeting
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and... Read More
Mom + Baby + Mobile Make 3
Michael Fogarty, Senior Vice President and Global Publisher of BabyCenter, told eMarketer “It’s very clear that moms are using mobile in different... Read More
Mobile Ad Performance Reported as Notable
According to MediaMind (formerly Eyeblaster), mobile ads in a number of industries are showing great response rates and ROI. As the Pharma... Read More
eMarketer Discussus Mobile Healthcare Marketing
This eMarketer report discusses mobile trends in healthcare marketing. In a related article, an interview with our CEO RJ Lewis gives his... Read More
Bring on mHealth! Mobile in Pharma is What’s Next
At e-Healthcare Solutions we are dedicated to maintaining our position as an industry leader in the digital health space. Part of that... Read More
Roche Experience with Glucose Buddy App
Glucose Buddy is the # 1 iPhone App for Diabetes. e-Healthcare Solutions is proud to represent this mobile offering. Below is a... Read More
Mobile Web Versus Apps Debate – Where do you stand?
If you are investing dollars today in either companies or development projects, do you invest in App development (native apps) or do... Read More
Pharma shouldn’t look at mobile as an ‘add-on’
John Vieira, senior director, marketing operations and strategic services, at Daiichi Sankyo advises pharma marketers: “Although strategy and insight must always remain... Read More