Branded Pharma Websites Are Most Effective Form of Online Marketing

Who says branding is dead… Pharma’s ROI for online efforts is highest in getting a patient to a branded pharma web-site. Adherence is significantly impactes as well:

Tactic / Impact on Adherence
Exposure-Only to Online Ads / 4.0%
Exposure to and Interaction with Online Ads (Rich Media*) / 9.5%
Visits to Brand.com / 19.7%