Boomer Women Check Health Websites re: Rx

Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s Pink Tank unit.

They also consult, in order of influence, medical websites like WebMD, articles online from trusted media outlets, online patient reviews, blogs they trust and, lastly, company sites.

That’s another great reason to be a marketing client of ours. The e-Healthcare Solutions Consumer Network of sites is a compilation of these types of credible and trusted online resources for the female target audience.

Read more about the survey findings.