Specialists Aim to Simplify the Online-Ad Landscape – WSJ.com
Navigating the complex web of online advertising services, technologies and providers is getting more complex, not less complex….increasing the importance of partnering... Read More
Publicis Acquires Rosetta, Now a Bigger Digital Powerhouse
Publicis, having already rolled up early entrant digital agency brands such as Digitas and Razorfish, now continues on the buying spree and... Read More
Roche Experience with Glucose Buddy App
Glucose Buddy is the # 1 iPhone App for Diabetes. e-Healthcare Solutions is proud to represent this mobile offering. Below is a... Read More
Mobile Web Versus Apps Debate – Where do you stand?
If you are investing dollars today in either companies or development projects, do you invest in App development (native apps) or do... Read More
TV Universe Declines For First Time Ever, Nielsen Cites Digital Transition, Economy, Multiplatform 05/03/2011
While the percentage of TV audience decline is small at just over 2%, the news itself is very big. TV, particularly in... Read More
Digital and Traditional Agencies Battle to measure ROI
New digital channels are not gaining traction in part because clients are still struggling to measure ROI (and agencies that support them... Read More
Performance Pricing – A new model for the web?
Ari Rosenberg takes a novel approach to the pricing of online advertising. Could IPC (Impressions per Connection) be a new pricing model... Read More
Internet Ad Spending to Rise 13% in 2011
As reported in the Wall Street Journal, Internet Advertising spending is expected to rise 13% in 2011. Ad Spending to Rise –... Read More
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent. I would be curious to hear from Interpublic clients if this was... Read More
Internet “Do not track” efforts could dash health data collection – Medical Marketing and Media
John Camp cited as warning pharma in particular to “watch out” for the pending “do not track” legislation that may be coming... Read More