Obama care… good or bad for pharma
A new Price Waterhouse study says Obamacare is a net negative for pharma… Despite the additional uninsured gaining insurance coverage and despite... Read More
Viewable Impressions & Other “Coming of Age” Digital Metrics
The IAB along with other industry groups representing both agencies and publishers is advocating for better standardized measurements for online advertising. The... Read More
The power of the question “Why”. It inspires, it sells, it leads…
Simon Sinek delivers a powerful and refreshing talk on the power of the questions “why” and the power and appeal of having... Read More
Is Elsevier’s Business Model Toast?
Is Elsevier’s business model toast? There is a small but growing academic revolt underway it centered on the methods by which scientific... Read More
eMarketer Webinar: Buying Display Ad Inventory – The eMarketer Blog
Nice presentation by eMarketer’s Daniel Caridi on buying online display advertising through the various channels that are available today. eMarketer Webinar: Buying... Read More
Scary Federal Law on Physician Marketing
Today’s email commentary from Bob Ehrlich of DTC Perspectives got my blood boiling and my mind racing. Fortunately, I read beyond the... Read More
Online Ad Spend Up, Facebook Soars 22% 06/29/2011
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online... Read More
Marc Andreessen on Why Software Is Eating the World – WSJ.com
Great article by Netscape Founder and VC Marc Andreessen on how software is and will continue to disrupt every industry on the... Read More
Privacy Advocates Ask FTC To Condemn New Tracking Methods 08/24/2011
Why can’t we all just get along? Privacy remains a hot button, particularly with behavioral targeting, and specifically with the “hidden” or... Read More
Five Tips For Shifting Your Brand’s Strategy From Television To Digital 08/23/2011
Jay Samit writes a nice post for those marketers with large TV budgets who intuitively deep down know that digital content consumption... Read More