Could clickable paper save the print industry?
Here’s an interesting innovation that could add some new life into print, while killing the QR code. Why print a seperate... Read More
2013 Predictions
In preparing my 2014 predictions, I realized that while these were published in PM360, my 2013 predictions never made it onto our... Read More
Clients are bypassing agencies to buy programmatically… and will continue to do so
A new CMO Club poll, which surveyed 600 CMOs, with 130 responding, found that nearly half of brands are planning to evaluate... Read More
Where is Pharma when it comes to programmatic media buying?
Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an... Read More
Congress considering changes to the tax policy that will effect advertising spends
. According to the IAB, the proposed tax legislation that will be coming to the floor for review will move advertising, as... Read More
Should Ad Networks Push their Publishers to be Accountable for Viewability?
Interesting article that I’m sure will cause some discussion. The reality is that as tools evolve that measure viewability (is the ad... Read More
Know your analytics or suffer the consequences
Great little fun video on knowing your analytics
Google going against their core values and fixing auctions?
In a surprising move, Google is following Madison Avenues buying preference rather than blazing their own unique path as they’ve done historically.... Read More
The Death of the Premium Publisher?
The always insightful Ari Rosenberg writes an attention-grabbing headline announcing the open eulogy to premium publishers. It is an interesting and frequent... Read More