The Great App Bubble | Fast Company
Are we living in an App Bubble? Aaron Shapiro seems to think so and presents a compelling story in Fast Company, including... Read More
Borrell: Online Ad Spend To Gain 17.5% In 2011
The future looks bright. According to Borrell Associates, Online ad spending is thriving and poised to accelerate further in 2011. Targeted display... Read More
Dead internet ideas: Advertising and editorial separation
Here is a topic that medical publishers, editors and advertising sales people know all too well. The separation of advertising and editorial. ... Read More
Risky Inventory on Ad Exchanges
Ad Exchanges hold a lot of promise in theory. Transparent inventory purchases, visibility into bid/ask prices for inventory in real time, real-time... Read More
NBC rebrands its sites as a “network”
Publishers often grapple with the question of if/when to take online ad sales inside. NBC is doing it now with 60 Million... Read More
Age old debate: Owner/Operated or PurePlay?
Should Ad Networks go on an acquisition spree and start buying content web-sites. Many have, more probably will. Is the conflict of... Read More
Consumer DTP marketers more confident
Consumer marketers feeling more confident, says survey – Medical Marketing and Media. Cegedim Dendrite survey finds that four inm 10 marketers expect... Read More
The AdSense Revenue Share
Google is entering the age of transparency and has “disclosed” it’s revenue share with publishers. They have self-reported that their revenue share... Read More
Advertisers Target Too Narrow An Audience
Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will... Read More
Online Ads To Top $100 Bil By 2015
I had a friend once ask me in the very early days of Internet advertising if I really believed online advertising could... Read More