Will advertising exchanges kill ad networks?
Since the advent of “Ad Exchanges”, industry speculators have been predicting, as the article does below, that ad exchanges would eliminate the... Read More
MediaPost Publications Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype 01/19/2011
Here are a few conflicting reports that raise some questions about online. The first indicates a decline in demand for digital services... Read More
Old Media Decides Digital Still Needs ‘Chief’
Advertising Age reports on higher demand a traditional media companies for a “chief digital officer”. While this role was once in decline,... Read More
New FDA Guidance for Online Marketing
This article by Ted Smith on MediaPost gives educated predictions as to the “pending” FDA guidance… what it will contain, and what... Read More
Google’s Predictions for 2015
Google’s Seven Predictions for 2015 at IAB’s 2010 Mixx Conference: 1.) 50% of video ads bought on a cost-per-view basis 2.) 50%... Read More
2012 Ad Forecast by Segment
ZenithOptimedia is revising up its forecast for 2010 global ad spend, from +3.5 percent to +4.8 percent. Its 2011 forecast is up,... Read More
2010 Online Ads Spend Up 12.1% to $25.6B
latest forecast from Magna Global should drive the point home: when 2010 is over, web ad dollars will hit $25.6 billion up... Read More
Mary Meeker of Morgan Stanely on Mobile & Internet Trends for 2010
Great presentation outlining the significance that mobile will play in the US, and has played in other countries. Internet Trends 2010 by... Read More
WSJ investigates Nielsen screen-scraping and Pharma
Nielsen complied with a cease and desist order from Patients Like Me after being ID’ed as screen scrapers of PLM user posts.... Read More
IAB Standard Ad Unit Sizes. Guidelines Update-20091029.pdf application/pdf Object
Here is the guideline of the Internet Advertising Bureau (IAB) for standard ad unit sizes for use on the web. IAB-Ad-Unit-Guidelines-Update-20091029.pdf application/pdf... Read More