The Power of Video Advertising in Healthcare: A Win for Both Publishers and Advertisers
In today’s healthcare marketing landscape, video advertising has become a dominant and highly effective tool for both publishers and advertisers. From providing... Read More
The History of AI in the Pharma Marketing Industry
Artificial Intelligence (AI) has been playing a crucial role in transforming the pharmaceutical marketing industry over the past few decades. It has... Read More
The Importance of Personalization in Healthcare
Personalization in healthcare refers to the customization of medical treatment and care based on an individual’s specific needs and preferences. In recent... Read More
The role of pharmaceutical marketing in supporting healthcare professionals and their practices
Pharmaceutical marketing plays a crucial role in supporting healthcare professionals and their practices by providing them with the latest information and resources... Read More
Top Ways for Pharma Marketers and Publishers to Monetize Their Content
Pharmaceutical companies and publishers have a wealth of information and resources at their disposal, and they can use these assets to generate... Read More
The history of women in healthcare
The history of women in healthcare is a story of struggle and triumph, of discrimination and determination. Throughout the centuries, women have... Read More
Why pharma marketers Should Strive for an Omnichannel Approach
Pharmaceutical companies have a unique set of challenges and opportunities when it comes to marketing their products and engaging with customers. With... Read More
Why Pharma Marketers Should Invest in Header Bidding
Header bidding is an innovative digital advertising technique that allows advertisers to bid on ad inventory from multiple sources simultaneously before the... Read More
Top Social Media Apps for Pharma Marketers
Social media has revolutionized the way businesses and individuals communicate and interact with each other. The pharmaceutical industry is no exception. With... Read More
Benefits of Gamification in Pharmaceutical Marketing
Gamification in pharmaceutical marketing refers to the use of game-like elements and techniques in marketing activities to engage and motivate target audiences.... Read More