A new “Big Three” of Media?

The only constant is change… and if you don’t like change, you are going to like irrelevance even less.

Cory Treffiletti posts an interesting read about how Google, Apple and Facebook are rapidly becoming the new big three (replacing the TV networks of old) due in large part to their being channel agnostic in their desire to aggregate audiences.  He rightfully points out that the traditional networks have been asleep at the switch and their complacency has cost them their throne at the top of the media heap.

MediaPost Publications The Battle Of The Big Three 05/05/2010.