Pfizer a leader in use of big data to improve outcomes

Pfizer is a pharmaceutical leader in the use of big data to improve outcomes.  A great guest post by Geno Germano at Pfizer talks about what Pfizer is already doing today, as well as outlining things to come, regarding the use of big data and technology to improve patient outcomes.  Pfizer again is demonstrating it’s leadership position as an innovative aggressive first mover.  Kudos to Geno and the Pfizer team on walking the walk.