Old Media Decides Digital Still Needs ‘Chief’

Advertising Age reports on higher demand a traditional media companies for a “chief digital officer”.  While this role was once in decline, it appears that even w/in the walls of “traditional media” the separation of “digital” from everything else is gaining in popularity once again.  You don’t achieve what you don’t focus on – and it seems the industry is voting once again to parse out digital so they are better focused.  And thus the pendulum swings.

Media Jobs: Old Media Decides Digital Still Needs ‘Chief’ – Advertising Age – Digital.