Google’s Predictions for 2015

Google’s Seven Predictions for 2015 at IAB’s 2010 Mixx Conference:

1.) 50% of video ads bought on a cost-per-view basis
2.) 50% of audience buying in real time
3.) Mobile the #1 screen
4.) 5 metrics more important that the click
5.) 75% of ads socially enabled
6.) Rich Meida in 50% of brand campaigns
7.) Online display a $50B industry