2012 Ad Forecast by Segment

ZenithOptimedia is revising up its forecast for 2010 global ad spend, from +3.5 percent to +4.8 percent.  Its 2011 forecast is up, too, from +4.5 percent to +4.6 percent, but this now looks like a dip from an unexpectedly strong 2010.

Charts: ZenithOptimedia’s Revised 2012 Ad Forecast | paidContent.