Risky Inventory on Ad Exchanges

Ad Exchanges hold a lot of promise in theory.  Transparent inventory purchases, visibility into bid/ask prices for inventory in real time, real-time bidding for audience segments… but we are still very early and like with many early technologies – the bleeding edge is often reserved for rogue outliers who can’t find/make a business in legitimate channels.  Buyer (and Seller) beware!  Today’s Ad Exchange inventory leaves much to be desired.

AdSafe: Lotsa Risky Inventory on Ad Exchanges » Adotas.