Online Advertising for Q3 2008 Hits $5.9 Billion

Yes, that’s right. In the midst of an economic down-turn and credit crunch, online advertising posted is 2nd highest quarterly revenues ever. According to the IAB, online advertising for Q3 2088 hit $5.9 billion. Advertisers want measurement and accountability for their advertising spend. Could it be recession is good for online? What do you think?