2016 Benchmarks for U.S. Healthcare Publishers and Advertisers
With new standards, the healthcare industry needs new benchmarks Since early 2015, healthcare marketers have been grappling with new viewability standards set... Read More
Pfizer and Allergan Merger: What It Means For Ad Agencies
Pfizer, the seventh largest pharmaceutical advertiser in the United States, announced they will be acquiring Allergan by the end of 2016. This... Read More