Clients are bypassing agencies to buy programmatically… and will continue to do so
A new CMO Club poll, which surveyed 600 CMOs, with 130 responding, found that nearly half of brands are planning to evaluate... Read More
Where is Pharma when it comes to programmatic media buying?
Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an... Read More
Congress considering changes to the tax policy that will effect advertising spends
. According to the IAB, the proposed tax legislation that will be coming to the floor for review will move advertising, as... Read More