Email Marketing Performance in Pharma
eMarketer has published the latest information on email marketing performance in the pharmaceutical industry.
New EHS Partner HealthyWomen.org Teams Up with Woman’s Day on Important Health Survey
Our new publisher partner, HealthyWomen.org, has teamed up with Woman’s Day to find out how women take control of their health. They want... Read More
Remedy Health Media Acquires HealthCentral
The healthcare publisher deal space continues to heat up with Remedy Health Media acquiring HealthCentral. Cunnion in Schroeder out. Remedy Health Media... Read More
WebMD Exploring Sales Process as Lipitor goes off patent
Maybe it’s Lipitor’s pending loss of patent protection and the drought in pharmaceutical pipelines, or more likely perhaps is the announcement of... Read More
Mom + Baby + Mobile Make 3
Michael Fogarty, Senior Vice President and Global Publisher of BabyCenter, told eMarketer “It’s very clear that moms are using mobile in different... Read More
Social Media is a Top Health Privacy/Security Concern
eMarketer reports that PricewaterhouseCoopers found that social media is among the top 3 privacy/security concerns in the healthcare industry. This is one... Read More
Older Online Video Viewers More Responsive to Ads
In a study reported by eMarketer, researchers found a fairly robust response rate to online video ads. Overall, the study reported that... Read More
Online Video Advertising: What’s The Delay?
According to eMarketer, the online advertising industry has its eyes on online video, the fastest-growing digital ad format. However, publishers and advertisers... Read More
Abbott Splits Into Two
Abbott announced that it will separate into two publicly traded companies, one its $18-billion pharma unit and the other its $22-billion diversified... Read More