2019 Benchmarks for U.S. Healthcare Publishers & Advertisers
If you are a healthcare publisher, either in the consumer or professional space, you can use these benchmarks to compare your website metrics to these... Read More
WHITEPAPERS
2018 Q1 & Q2 Benchmarks for U.S. Healthcare Publishers & Advertisers
Benchmark metrics for consumer and professional healthcare publishers and advertisers. Time range for this report: January 2016 – June 2018 Notable Numbers for 2016-2018: 8%... Read More
2018 Benchmarks for U.S. Healthcare Publishers & Advertisers
Each year, eHealthcare Solutions provides benchmark metrics for consumer and professional healthcare publishers and advertisers. Time range for this report: January 2015 – December 2017... Read More
Website Metric Trends for Consumer and Professional Healthcare Publishers – 2015-2017
Benchmark metrics for consumer and professional healthcare publisher websites – the trends are clear: 1. Mobile is growing 2. Because mobile is growing, pageviews per... Read More
TrendMD Native Advertising
This whitepaper discusses the three main features of native advertising: 1. Flows within the feed or main content area of the website. 2. Content of... Read More
2017 Benchmarks for U.S. Healthcare Publishers & Advertisers
This analysis provides insights into benchmarks for the healthcare and pharmaceutical digital advertising industry. Time range for this report: January 2015 – December 2016 Analyzing... Read More
Pharma Marketers: are you really reaching physicians?
Many pharma marketers need to invest their limited dollars in reaching only their target list prescribers. Few companies can offer this targeting precision as a... Read More
Adopting Programmatic for Healthcare & Pharma Marketers
Programmatic media buying creates an opportunity for marketers to increase the effectiveness of their media spend by reducing much of the friction cost that comes... Read More