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Take Your Brand Marketing to the Next Level with Our Physician Specialty eNews Brief Sponsorship

Opportunity: Reach Your Audience at the Right Time
  • Reach your HCP audience with 100% share of voice (SOV) brand messaging via special edition physician specialty e-News brief under the Drugs.com sponsored brand.
  • Position your brand within condition specific content that is relative to your HCP audience. 
Rationale: E-newsletters are Tried and True Channel For Reaching HCPs
  • We reach only the audiences you want and we can reach them during times of clinical decision making.
  • Physician Level Data (PLD) included in monthly reports.
Audience:
  • Authenticated Physicians across all specialties
  • Client-provided target list of physicians. List match compatible. 
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Schedule a call to learn more about how EHS Physician Specialty eNews Briefs can elevate your brand.
Services, Capabilities, & Custom Digital Programs
eHealthcare Solutions provides an unmatched suite of ad serving, targeting, and campaign management services. Our sophisticated ad stack allows us to deliver your message with pinpoint accuracy, combined with our custom digital solutions and extensive reach, we maximize audience engagement and ROI.

Programmatic Buying

EHSX: Private Exchange & Marketplace

EHSX is the first neutral, independent, private digital ad exchange built for healthcare & pharmaceutical publishers & advertisers. More at EHSX.io.

Ad Serving, Targeting, Reporting & Analytics

Ad Serving

  • Premium ad-serving functionality with maximum uptime
  • Daily third-party discrepancy reconciliation
  • Multiple Viewability partners (MOAT, comScore, etc.)

Audience Targeting

  • FocalPoint™ Geo-Medical Targeting
  • Enhanced Prescriber Targeting:
    Authentication and Message Delivery to List-Matched MDs, DOs, NPs, PAs
  • Custom Audience Segment Targeting
  • Contextual Engine, Keyword and Page Targeting
    • Inclusion/Exclusion)
    • Roadblocks (100% SOV)
  • Mobile Messaging & In-App Advertising
    • Geofencing (Real-time Location)
    • Historical Location (Audience Segments)

Reporting & Analytics

  • Google Analytics
  • DFP Custom Criteria Reporting

Custom Solutions & Turn-key Digital Sponsorship Programs

Games & Quizzes

Games can be highly effective and engaging learning tools for everything from sales training to engaging healthcare professionals and consumers on topics surrounding awareness, education, and treatment of medical conditions in a collaborative and fun environment.

  • Trivia & Quiz Games
    • Diagnostic Challenges for Clinicians
    • Patient Trivia & Educational Games
    • Gameshow Emulations (i.e., Jeopardy, Family Feud, Password, etc.)
  • Cognitive Memory Games
    • Visual Match Games
    • Word/Phrase Recognition Games
    • Problem:Solution Puzzle Games
    • Digital Board Games
  • Experiential & Platform Style Games

Content Infusion

  • Native Advertising with Premium Publisher Brands

Microsites & Resource Centers

  • HCP/Patient Resource Centers
  • AwarenessMonthly Condition Awareness Month
  • ConferenceInsider for Key Medical Conferences
  • Specialty Pharmacy Access Hubs

Video Programs

  • Peer to Peer: KOL Insights & Patient Case Studies
  • Patient Treatment Stories

Custom Email, eNewsletters, and eTOCs

Fully Managed Email Campaigns

  • Condition-Specific Physician, HCP, and Consumer Campaigns
  • Custom emails, eNewsletters, Condition-specific News Briefs, and Publisher-Branded Emails & eTOCs

1The EHS Network is ranked #1 for Healthcare Professional (HCP) audience reach, and ranked #4 for Health Information market penetration by comScore (3/2016). Health Information includes healthcare professional and consumer audiences combined.

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