Virtual Reality/Augmented Reality Page

July 14, 2016
Gotta catch ‘em all: Can pharma marketers capitalize on the Pokémon Go craze?
by Beth Snyder Bulik
“Media and marketing agencies are scrambling to figure out how to help clients tap into the Pokémon Go craze–including those agencies with pharma clients.”

March 16,2016
Getting serious about digital: Takeda walks the walk with its digital accelerator model
By Beth Snyder Bulik
“Last year, Takeda decided to tackle digital. But the Japanese pharma wasn’t interested in dabbling in initiatives here and there.”

February 17,2016
By Nicole Carpenter
“Virtual reality therapy could help people with depression, a new study asserts.”

January 4, 2016
Google Cardboard Virtual Reality Used to Prepare for Major Pediatric Surgery (VIDEO)
By Editors at Medgadget
“Virtual reality technology is finally becoming cheap, easily available, and even useful for clinical applications.”

June 2, 2016
VirtaMed introduces new hip arthroscopy simulator at EFORT Congress
“Safe access training for portal placement, fluoroscopic imaging, diagnostic tours, and therapeutic cases, all wrapped in a combination of an extremely realistic anatomic model and a high-fidelity virtual reality environment.”

January 15,2016
Virtual and augmented reality in surgical training: an interview with Dr Shafi Ahmed
By April Cashin-Garbutt
“Virtual reality and augmented reality use similar technologies but offer slightly different experiences and usage scenarios.”

May 5, 2016
VR headsets can be used to help cure paranoia, study shows
By Daniel Van Boom
“We’re just now learning about the wonders of virtual reality, and a new study from Oxford University is showing a medicinal side to the tech platform.”