Executive Leadership Team

 

Executive Leadership Team

R.J. Lewis
President

R.J. Lewis is the Founder and CEO of eHealthcare Solutions (EHS).  eHealthcare Solutions delivers audiences and drives digital innovation for both advertisers and publishers.  EHS exclusively represents 85 high-quality healthcare publishers with 400+ properties. The EHS vision is to aggregate niche audiences for the measurable benefit of both marketers and publishers.  EHS has been named a PM360 Trailblazer Company of the Year and Mr. Lewis was previously named to the PharmaVOICE 100 list of most inspiring leaders in life sciences.  Released in 2015, R.J. is the co-author of RESULTS: The Future of Pharmaceutical & Healthcare Marketing, a book examining current and future trends shaping for industry marketers.

R.J. also co-founded Tap Native, a self-serve, image + text, vertical native network in the healthcare space that is providing brands and agencies with a clean brand safe environment free of click-bait, rebill offers, and other nefarious actors common to the native ecosystem.

R.J. also co-founded Ad-Juster, a software as a service company focused in digital advertising operations as a discrepancy management tool serving more than half of the comScore top 100 web publishers.  Ad-Juster was named to the INC 500 list (#186) of fastest growing private companies in 2013, 2014, and 2015.  Ad-Juster was sold to Innotech Capitals in 2016.

R.J. is past president and active member of the Rotary Club of Trenton, N.J.  As well as an active angel investor, both within and outside of healthcare and technology.

R.J. Lewis earned his MBA in 1999 in Marketing and Information Systems from the Stern School of Business at NYU.

Reach R.J. at rlewis@ehsmail.com or 609.882.8887 x101

David Elkins
Executive Vice President of Sales and Account Management

As the Executive Vice President of Sales and Account Management at eHealthcare Solutions (EHS), David oversees the day-to-day operations of EHS’s advertising business and manages relationships with key business partners.

With extensive experience in driving growth within the digital media sector, David has held sales and leadership positions at prominent companies such as Yahoo!, Sony Digital, and TripAdvisor. During his 12+ years at TripAdvisor, he played a pivotal role in developing a highly successful media business.

David graduated from the University of Maryland with a bachelor’s degree in English Language and Literature. Additionally, he led TripAdvisor’s engagement with the Interactive Advertising Bureau (IAB) for over a decade.

At EHS, David’s goal is to build a best-in-class business that delivers exceptional value to both partners and colleagues. His commitment is to drive innovation and success as EHS continues to grow.

Outside of work, David enjoys spending time with his family, shopping at farmers’ markets, and cooking. He believes these activities bring joy and creativity to his personal and professional life.

David looks forward to contributing to EHS’s continued success and shaping the next 25 years of achievements.

Reach David at delkins@ehsmail.com

Selman Gozaydin
VP Finance & HR

As Vice President of Finance/HR, Selman Gozaydin is responsible for the company’s financial functions, including accounting, treasury, corporate finance, audit, tax, risk management and investor relations. He also oversees and manages all human resources activities. His career spans more than 20 years of varied multinational experience in financial management, business leadership and corporate strategy and he plays a significant role in e-Healthcare Solutions strategic leadership. Selman, has extensive operational and financial experience in advertising industry.

Prior to joining e-Healthcare Solutions, Selman served his clients in accomplishing their financial objectives by assessing financial situation; developing and presenting financial strategies and plans; monitoring changes in financial status and life circumstances. He had the chance to work for the three biggest advertising groups (Publicis Group, Omnicom Group and Dentsu Group) for many years leading the finance, accounting, HR, IT and Administrative functions of those companies.

Earlier in his career, Selman worked at Turkcell Superonline (NYSE-TKC) a wireless telecommunications company for around 6 years holding company-wide finance and accounting responsibilities. Selman holds a Master of Business Administration degree from University of New Haven/CT, and a Bachelor of Science in econometrics from Istanbul University.

Reach Selman at sgozaydin@ehsmail.com or 609.882.8887 x103