FocalPoint™ products effectively identify and engage target audiences with unparalleled precision to minimize campaign waste.

FocalPoint™ leverages data from de-identified health insurance claims to geo-medically target audiences across our exclusive network of premium healthcare publisher site partners. FocalPoint™ data is segmented by condition and/or pharmacy prescription treatment options.

All FocalPoint™ data is anonymized and HIPAA compliant, and enables EHS to target specific consumer or healthcare professional populations based on geographic propensity for a given condition or prescription. All ads are served exclusively on approved sites to reach your target audience.
Case studies available upon request.