Sizmek, Amazon, Ycor, and the Future of Personalized Ad Content
On May 31st, Amazon Advertising made a play to acquire Sizmek, a bankrupt dynamic creative optimization (DCO) ad server. Although Sizmek may... Read More
Musings on the Current State of the Digital Advertising Market in Healthcare
There has been a lot of activity of late around digital healthcare advertising, and the digital advertising market in general. Here is... Read More
KKR Purchasing WebMD for $2.8 Billion
After giving a dismal outlook in February 2017, WebMD announced they were entering a process to explore strategic options. After a five... Read More
Pfizer and Allergan Merger: What It Means For Ad Agencies
Pfizer, the seventh largest pharmaceutical advertiser in the United States, announced they will be acquiring Allergan by the end of 2016. This... Read More
Google going against their core values and fixing auctions?
In a surprising move, Google is following Madison Avenues buying preference rather than blazing their own unique path as they’ve done historically.... Read More
Quadrant buys Elsevier’s IMNG
Quadrant pulls off a whopper of a deal and acquires Elsevier’s IMNG group for an undisclosed sum making the newly combined company,... Read More
Publicis merges Razorfish and Healthware
Consolidation even within the conglomerates pushes Publicis’ Razorfish Health together with Healthware to form Razorfish | Healthware. This is great for pharma... Read More
WorldOne buys Sermo
Congratulations to the team over at WorldOne on their acquisition of Sermo. Applying an established market research business against the well known... Read More
Remedy Health Media Acquires HealthCentral
The healthcare publisher deal space continues to heat up with Remedy Health Media acquiring HealthCentral. Cunnion in Schroeder out. Remedy Health Media... Read More
WebMD Exploring Sales Process as Lipitor goes off patent
Maybe it’s Lipitor’s pending loss of patent protection and the drought in pharmaceutical pipelines, or more likely perhaps is the announcement of... Read More