Who Clicks on Banner Ads – infographic
This is a pretty cool infographic. Some highlights that I found interesting: 1. Ages 55+ more likely to click 2. The average... Read More
Top 5 Trends in Physician & Pharma Advertising
It is well-known that pharma is slow to adopt new advertising technologies. This is tied to the slow moving process for advertising... Read More
Review of the Annual Healthcare Communications Report 2016
The Annual Healthcare Communications Report 2016 by HealthLink® surveyed 760 physicians and nurse practitioners to determine their preferred method of communication from... Read More
Review of “IAB’s Primer for Publishers on Improving Ad Viewability”
In March 2016, the IAB provided a primer for publishers covering the main variables of how to improve ad viewability. You will... Read More
What is Considered Duplicate Content by Google’s Panda Algorithm?
What exactly is duplicate content? Google’s algorithm, Panda, exists to keep sites with low quality content from ranking in search engines. One... Read More
Google Eliminates Right Rail PPC Ads
There has been a lot of hubbub about Google ending the right rail pay-per-click ads on their search results pages on desktop.... Read More
Google Releasing Another Penguin?
Google has several algorithms that can have a significant impact on your website traffic each time they are updated. The following algorithms... Read More
Recapping AMM’s Viewability Congress – Passionate Testimony from Leaders in Medical Media
On February 4, 2016, over 80 influential leaders in medical media, including publishers, agencies, advertisers and other stakeholders, gathered for the AMM... Read More
AMA’s Ban on DTC Advertising could Push Pharma into Custom Digital Solutions
Concerns over escalating drug prices has prompted the American Medical Association (AMA) board to vote in support of banning direct to consumer... Read More
6 Requirements When Relaunching a Publisher Website
The Mobile Responsive Design Whitepaper discusses the necessity of moving your site to a mobile-friendly design. Many eHS publishers are currently in... Read More