Top 4 Trends in Business Intelligence for Healthcare
Last month, I attended a Tableau conference highlighting the top 10 trends in business intelligence. Here are the four that are destined... Read More
5 Ways Healthcare Brands Can Strengthen Relationships with HCPs
One core competency that a company must master to increase market share and establish substantial brand presence is strong customer relationships. For... Read More
How can Blockchain technology be used in Healthcare?
What is Blockchain Technology? Blockchain is a “single, shared, tamper-evident ledger” used to record data transfer between parties.1 For instance, data can... Read More
2018 Q1 & Q2 Benchmarks for U.S. Healthcare Publishers & Advertisers
Benchmark metrics for consumer and professional healthcare publishers and advertisers. Time range for this report: January 2016 – June 2018 Notable Numbers... Read More
Google Algorithms Playing Mischief with Healthcare Sites?
If you are a website publisher in the healthcare industry, you may have felt some serious bumps in traffic from Google’s algorithm... Read More
Is a Customer Data Platform right for your company?
According to Tom Quinn, Founder of Refined Path, there are more than 50 tech providers that claim to be Customer Data Platforms... Read More
The Real Secret to Eliminating Invalid Traffic (IVT)
If you are a publisher, no doubt you have invalid traffic on your site. The definition of invalid traffic (IVT) covers a... Read More
The Current State of Digital Display in Pharma
Looking back over 20 years of digital advertising, display ads are remarkably the same. Ad sizes are relatively the same, and we... Read More
What is Prescriber Authentication?
In a nutshell: 1. A prescriber registers on your website, if you request their NPI Number OR first name, last name and... Read More
2018 Benchmarks for U.S. Healthcare Publishers & Advertisers
Each year, eHealthcare Solutions provides benchmark metrics for consumer and professional healthcare publishers and advertisers. Time range for this report: January 2015... Read More
