Where’s the Data? New Potential for Wearable Devices
Back in 2013, after significant research and numerous recommendations from friends and relatives, I purchased a Nike FuelBand. After about two weeks... Read More
Self-Serve Analytics – Making business more collaborative
According to Ralph Tkatchuk of Dataconomy, “Data-driven businesses are five times more likely to make faster decisions than their market peers, and... Read More
MRC Accreditation Update – 1.4.17
Click on the links below for updates on MRC Accreditation and updates for GIVT compliance. Keep up to date with all your... Read More
Facebook Changes How They Measure for Viewability and Video Views!!!
According to AdWeek, Facebook has been inflating their video view averages by more than 80% for quite some time now (Heine, 2016).... Read More
comScore Receives SIVT Detection Accreditation
Just announced today: comScore has received MRC accreditation for SIVT detection. If you are unaware of what SIVT is, it is Sophisticated... Read More
There is no relationship between clicks and brand metrics
The proof is in the puddin’: Nielsen – Beyond clicks and impressions “Click-through rate is not the right metric to measure brand... Read More
Choosing a Viewability Tool for 2017
RFP season is here, putting the display advertising world in the mindset for 2017. With the new year coming up, advertisers, agencies... Read More
MRC October Status Update with latest accreditations
Check out the official MRC October status update with all the latest accreditation updates.
DFP and DFA have had their MRC accreditation removed
This article from Business Insider explains why DFP and DFA have had their MRC accreditation removed…please read and pass along to your... Read More
MRC Accredited Vendor List Updated October 4.
The MRC accredited Vendors list has also been updated and posted as of October 4, 2016!! Digital Metrics, Companies Accredited by MRC... Read More