How the Internet of Things Could Improve Healthcare
With the growing market for healthcare in the U.S. and the growing capabilities of the Internet of Things (IoT), a further merge... Read More
Microsoft’s New Features Will Improve its SEM Platform for Advertisers
Microsoft Advertising (formerly Bing Ads) has numerous advances in the works to improve functionality for both searchers and advertisers. These changes may... Read More
Sizmek, Amazon, Ycor, and the Future of Personalized Ad Content
On May 31st, Amazon Advertising made a play to acquire Sizmek, a bankrupt dynamic creative optimization (DCO) ad server. Although Sizmek may... Read More
How Can Pharma Companies Build Consumer Trust in a Time of Doubt?
Despite industry-wide strides to increase transparency, overall trust in pharma is astonishingly low. According to the 2018 Edelman Trust Barometer, 49% of... Read More