Pharma Marketers Must Adapt to the New Demands of Healthcare

Pharmaguy interviews R.J. Lewis about RESULTS.

Here are a few of the questions R.J. answers:

• What are some of the biggest trends you are seeing in digital marketing today?
• There is a shift from targeting contextually to targeting based on an audience, how is this playing out in digital marketing and where is it heading?
• What are some examples of “data driven” targeting in online advertising?
• What does the future hold for the newer media and platforms such as mobile and video?

Go directly to Pharma Marketing Talk or listen to the interview below: